It opens the store on Saturday June 4 and will encourage shoppers to explore sustainable products and recycle beauty product packaging.
The Body Shop operates approximately 3,000 outlets in over 75 countries and offers a range of over 800 cruelty-free products.
Customers will be able to purchase 300ml refillable aluminum bottles to fill with one of the brand’s twelve most popular shower gels, shampoos, conditioners and hand washes.
The new store has been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help minimize its environmental footprint.
There will be an activism hub where people can learn about the brand’s activist roots as well as campaign for social change around issues ranging from gender equality to the fight against cosmetic animal testing.
Jonathan Poole, Center Manager at Merry Hill, said: “We are delighted that The Body Shop has chosen Merry Hill to unveil its new sustainable store concept. We are constantly striving to provide new shopping experiences for our customers, today and for generations to come.
“The new store opens at an exciting time for the center as we continue to evolve and improve, with a new H&M store also in the works. The renovation will strengthen our strong beauty and wellness offering in the center, alongside hundreds of other household brands under one roof. »