The Body Shop expands charging stations to US stores


In 2021, The Body Shop announced an ambitious five-year plan to roll out charging stations in the majority of its stores globally to reduce plastic use and become the most sustainable business possible. The first refill stations have been deployed in 400 stores worldwide, collectively saving more than 3.7 tons of plastic, which is equivalent to 170,000 plastic bottles.

“The Body Shop’s environmental activism foundation was born from ideas like these, when our founder, Dame Anita Roddick, filled her first bottle out of necessity in 1976,” said Hilary Lloyd, Vice President of the marketing and values, North America. “Our customers have been eagerly awaiting the return of refills to The Body Shop. We are excited to take a circular economy approach and offer this sustainable alternative.”

Every year, the beauty industry generates billions of pieces of plastic that end up in landfills or the ocean. With the crucial help of The Body Shop customers, every individual can contribute to change, because every bottle matters. Since April 2021, when The Body Shop announced the rollout of refill stations in 400 stores globally, the brand has collectively saved over 3.7 tons of plastic, which is equivalent to 170,000 plastic bottles. 400 additional charging stations are planned for 2022.

Continuing its action against the global plastic crisis, The Body Shop is introducing the refill program to stores across the US, aiming to have 49% of US locations equipped with refill stations by the end of 2022 with the goal of saving 25 tons of plastic and helping prevent up to 5 pounds of CO2 from entering the atmosphere.

Easy-to-use in-store refill stations allow customers to refill their favorite body, hair and hand care products, including shower gels, shampoos, conditioners and hand soaps. The selection of products available will vary from 6 to 12 depending on store size.

Once a niche ideal, rechargeable beauty is beginning to permeate the mainstream. With big beauty brands like The Body Shop launching keep-it-forever product programs, beauty refills could finally become the new normal.

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